From Conservative Icon to Protest Emblem: The Remarkable Evolution of the Frog
This resistance won't be televised, though it may feature amphibious toes and protruding eyes.
It also might feature a unicorn's horn or the plumage of a chicken.
Whilst demonstrations against the government carry on in American cities, demonstrators have embraced the vibe of a community costume parade. They've offered salsa lessons, handed out treats, and ridden unicycles, as armed law enforcement observe.
Mixing levity and political action – a tactic researchers refer to as "tactical frivolity" – is not new. But it has become a defining feature of American protest in the current era, used by all sides of the political spectrum.
One particular emblem has risen to become notably significant – the frog. It originated after recordings of a confrontation between a protester in a frog suit and ICE agents in Portland, Oregon, became an internet sensation. From there, it proliferated to demonstrations throughout the United States.
"There's a lot happening with that small inflatable frog," states a professor, who teaches at University of California, Davis and a Guggenheim Fellow who specialises in creative activism.
From a Cartoon Frog to the Streets of Portland
It is difficult to examine protests and frogs without mentioning Pepe, a web comic frog adopted by online communities during a previous presidential campaign.
When the character gained popularity on the internet, people used it to convey certain emotions. Afterwards, it was utilized to endorse a candidate, including a particular image endorsed by the candidate himself, depicting Pepe with recognizable attire and hairstyle.
Pepe was also depicted in digital spaces in offensive ways, portrayed as a hate group member. Online conservatives traded "rare Pepes" and set up cryptocurrency in his name. Its famous line, "that feels good", became an inside joke.
Yet the character did not originate this divisive.
The artist behind it, the illustrator, has been vocal about his disapproval for its co-option. The character was intended as simply an apolitical figure in his comic world.
Pepe first appeared in comic strips in the mid-2000s – non-political and best known for a quirky behavior. In 'Feels Good Man', which documents the creator's attempt to wrest back control of his work, he stated his drawing came from his life with friends and roommates.
As he started out, Mr Furie tried sharing his art to early internet platforms, where other users began to borrow, remix and reinvent the frog. As Pepe spread into the more extreme corners of the internet, the creator tried to disavow the frog, including ending its life in a final panel.
But Pepe lived on.
"This demonstrates that we don't control imagery," states the professor. "Their meaning can evolve and be repurposed."
Previously, the notoriety of Pepe resulted in frogs were largely associated with the right. A transformation occurred recently, when a confrontation between a protestor wearing an inflatable frog costume and a federal agent in Portland went viral.
The event followed a decision to send military personnel to the city, which was described as "war-ravaged". Protesters began to congregate on a single block, just outside of an ICE office.
The situation was tense and a officer used pepper spray at a protester, directing it into the opening of the costume.
Seth Todd, Seth Todd, reacted humorously, remarking it tasted like "spicier tamales". But the incident went viral.
The frog suit was somewhat typical for Portland, famous for its quirky culture and activist demonstrations that revel in the unusual – outdoor exercise, retro fitness classes, and nude cycling groups. The city's unofficial motto is "Embrace the Strange."
The frog became part of in subsequent court proceedings between the administration and Portland, which argued the use of troops was unlawful.
Although a judge decided in October that the president had the right to send personnel, a dissenting judge wrote, mentioning demonstrators' "well-known penchant for using unusual attire while voicing opposition."
"Some might view this decision, which adopts the government's characterization as a battlefield, as simply ridiculous," Judge Susan Graber wrote. "But today's decision is not merely absurd."
The action was halted by courts subsequently, and troops are said to have left the area.
However, by that time, the frog had transformed into a powerful symbol of resistance for the left.
The costume was spotted across the country at No Kings protests last autumn. Frogs appeared – along with other creatures – in major US cities. They were in rural communities and global metropolises abroad.
The frog costume was backordered on online retailers, and saw its cost increase.
Shaping the Narrative
What connects Pepe and the protest frog – lies in the interplay between the silly, innocent image and a deeper political meaning. This is what "tactical frivolity."
This approach rests on what the professor calls a "disarming display" – usually humorous, it's a "disarming and charming" display that calls attention to a cause without needing directly articulating them. This is the goofy costume used, or the meme you share.
The professor is an analyst in the subject and a veteran practitioner. He's written a text on the subject, and taught workshops internationally.
"You could go back to historical periods – when people are dominated, absurd humor is used to express dissent a little bit and still have a layer of protection."
The theory of this approach is three-fold, Mr Bogad explains.
As protesters confront the state, a silly costume {takes control of|seizes|influences